GNT is presenting its plant-based EXBERRY® colors at Fi Europe this week, aiming to help manufacturers capitalize on the latest trends in food, beverages, and food service. The company is demonstrating how its natural coloring solutions can support the creation of visually appealing products that align with evolving consumer preferences.
According to asiafoodjournal.com, GNT’s showcase features applications inspired by popular trends such as ube and bubble tea, reflecting the growing demand for vibrant, plant-based ingredients in the global food industry. The company is focusing on how EXBERRY® colors can be used to deliver striking shades while meeting clean-label requirements.
EXBERRY® colors are derived from edible fruits, vegetables, and plants, offering manufacturers an alternative to artificial colorants. At Fi Europe, GNT is highlighting the versatility of these colors across a wide range of products, including bakery items, confectionery, dairy, and beverages.
The company’s demonstrations are designed to show how manufacturers can respond to consumer interest in natural, sustainable, and visually engaging food and drink options. GNT’s plant-based color solutions are positioned as a response to the increasing scrutiny of artificial additives and the push for transparency in ingredient sourcing.
Fi Europe, a leading trade event for the food and beverage industry, provides a platform for companies like GNT to connect with manufacturers, suppliers, and innovators from around the world. The event is known for highlighting new ingredients, technologies, and trends shaping the sector.
GNT’s emphasis on ube and bubble tea reflects the influence of Asian flavors and formats on global food trends. By offering color solutions tailored to these popular products, the company aims to help manufacturers tap into new markets and meet the expectations of trend-conscious consumers.
Industry observers note that the demand for plant-based and clean-label ingredients continues to rise, driven by consumer concerns about health, sustainability, and product transparency. GNT’s participation at Fi Europe is seen as part of a broader movement among ingredient suppliers to address these priorities.
While GNT is focusing on color innovation, the company is also highlighting the importance of ingredient traceability and responsible sourcing. These factors are increasingly important for manufacturers seeking to build consumer trust and differentiate their products in a competitive market.
Why it matters
The introduction of plant-based EXBERRY® colors at Fi Europe signals a shift in the food industry toward natural and sustainable solutions. GNT’s focus on trending products like ube and bubble tea demonstrates how ingredient suppliers are adapting to changing consumer tastes and the global influence of regional flavors.
By providing alternatives to artificial colorants, GNT is responding to growing demand for clean-label products, a trend that is shaping product development across multiple food and beverage categories. The company’s innovations are likely to influence how manufacturers approach color and ingredient selection in the coming months.
Fi Europe’s role as a major industry event amplifies the impact of GNT’s showcase, bringing together key players from across the supply chain. The event highlights the importance of collaboration and innovation in meeting consumer expectations for health, sustainability, and visual appeal in food and drink.
The image accompanying this article is an AI-generated illustrative depiction inspired by the actual scene of the event.
