Apple’s much-anticipated foldable smartphone, the iPhone Duo, went on sale worldwide today, drawing strong demand but facing limited supply and smaller crowds than seen at previous iPhone launches. The device, which starts at around $2,000, represents Apple’s first entry into the foldable phone market and has already sold out its restricted in-store inventory in several major cities, according to Reuters and other reports.
From Singapore and Shanghai to London and New York, Apple fans lined up at flagship stores, but the usual round-the-block queues and overnight camp-outs were noticeably fewer. Sales were rationed due to production constraints, and some customers who pre-ordered the device have been told their deliveries will be delayed until January 2027, multiple sources reported.
Despite the subdued launch-day crowds, demand for the iPhone Duo has been described as strong. Reuters noted that pre-orders quickly sold out, and in-store stock was snapped up within hours of opening. The device’s high price and limited availability contributed to the quieter scenes, with some buyers describing the purchase as part of the Apple lifestyle, according to customer interviews outside the New York Fifth Avenue store.
Early reviews of the iPhone Duo have been mixed. While the device’s folding design and build quality have received praise, some commentators pointed to functional compromises compared to traditional smartphones. According to Reuters, the iPhone Duo is seen as an appealing option for those willing to spend $2,000, but may not attract users who primarily use their phones for texting and browsing.
Apple’s entry into the foldable market comes as competitors like Samsung and Google have already established a presence with their own folding devices. Industry analysts say Apple’s move could reshape the sector. Market research firm IDC expects Apple to capture 44% of the foldable market value this year on 31% of units sold, and projects that the company will become the market leader in both value and units shipped by 2027.
“Apple has made a convincing case for this form factor,” said IDC analyst Francisco Jeronimo, as quoted by Reuters. “Now comes the next test: turning excitement into availability, adoption and a lasting new chapter for the smartphone market.”
The iPhone Duo’s launch also highlights ongoing production challenges in the global technology supply chain. Apple has not commented publicly on the reasons for the limited initial supply, but industry sources point to complex manufacturing requirements for foldable screens and increased demand outpacing production capabilities.
With initial stock sold out and deliveries for some customers pushed into early next year, it remains to be seen how quickly Apple can ramp up production to meet demand. Analysts and consumers alike will be watching closely to see whether the iPhone Duo can sustain its momentum and how it will influence the broader smartphone market in the months ahead.
The image accompanying this article is an AI-generated illustrative depiction inspired by the actual scene of the event.
