Trip.com Group today unveiled a new feature called ‘My Travel Impact’ within its Trip.com app, aiming to help travellers make more sustainable choices as the demand for responsible tourism continues to rise. The launch comes as the company’s 2026 Sustainable Travel Consumer Report reveals that a significant majority of travellers now factor sustainability into their travel decisions.
According to the report, which surveyed 8,777 respondents across 29 markets in four regions, 75.4% of travellers say sustainability is important when planning trips. More than half—56.8%—now intentionally opt for more sustainable travel options, indicating a shift from mere awareness to active decision-making.
Trip.com Group, a leading global travel service provider, said the new ‘My Travel Impact’ feature is designed to make sustainable choices more visible and accessible. The tool consolidates information on certified sustainable hotel stays and estimates emissions savings from flights and rail journeys into a single dashboard, allowing users to track the environmental impact of their travel choices directly within the app.
The company emphasised that the feature aims to bridge the gap between travellers’ intentions and their actions, making it easier for users to choose options that align with their values. Trip.com Group stated that a sustainable future for tourism requires industry-wide collaboration, and the company remains committed to working with partners to protect destinations, natural environments, and local communities.
The report also highlights that travellers increasingly view sustainable choices not only as a responsibility but as a way to enrich their travel experiences. While price remains a significant factor, the growing demand for transparency and actionable information is prompting travel platforms to innovate and provide clearer guidance on sustainability.
Trip.com Group’s survey found that sustainable travel is gaining traction across diverse markets, reflecting a broader trend in the global travel industry. The company said that by integrating sustainability metrics into the booking process, it hopes to empower more travellers to make informed decisions that benefit both the environment and the communities they visit.
The launch of ‘My Travel Impact’ follows similar moves by other industry players to incorporate environmental considerations into their platforms. However, Trip.com Group’s approach of bringing together multiple aspects of sustainable travel—such as accommodation certifications and emissions data—into one interface is intended to simplify the process for users and encourage greater adoption.
Industry observers note that the increasing availability of tools like ‘My Travel Impact’ could accelerate the shift towards more responsible tourism, especially as travellers become more conscious of their environmental footprint. The company has indicated that it will continue to enhance the feature and expand its partnerships to further support sustainable travel choices.
Why it matters
The introduction of ‘My Travel Impact’ by Trip.com Group marks a significant development in the travel sector’s response to growing consumer demand for sustainability. With 75.4% of surveyed travellers now prioritising sustainability, the new feature addresses a clear market need for transparency and actionable information on environmental impact.
By aggregating certified hotel stays and emissions estimates for flights and rail into a single dashboard, Trip.com Group is setting a precedent for how travel platforms can empower users to translate their intentions into measurable actions. This move could influence competitors and partners to adopt similar approaches, potentially raising industry standards for sustainability reporting and choice architecture.
The report’s findings, combined with Trip.com’s new feature, underscore a broader shift in travel behaviour and expectations. As more travellers seek to align their trips with environmental and social values, platforms that provide clear, easy-to-use sustainability tools are likely to shape the future of tourism and drive further innovation in the sector.
The image accompanying this article is an AI-generated illustrative depiction inspired by the actual scene of the event.
